• About



    BFDdesign (bradford) and Web Development

    • BFDdesign


      BFDdesign’s principle, bradford has over 20 years of full lifecycle web application development and implementation experience, which began with the newly created E-Commerce department for Dean & DeLuca (a bi-coastal brick-and-mortar with a nationally distributed print catalog) building enterprise web applications and a multi-location, cross-channel team dedicated to establishing dominance in the luxury food and wine space.

      Drawing off the operational experiences from full lifecycle web application development and management of bi-coastal corporate resources, Bradford started BFDdesign with the foundation needed to build e-commerce for other companies–utilizing the knowledge acquired to quickly understand and implement different technologies to satisfy the unique business requirements of each new system. [*]

      * [ #core_competencies ] 

      • Systems Integration: highly proficient in creating interfaces to join business systems for data import/export: orders, payments, third-party POS and CRM integration.
      • Database Administration (DBA): command line expertise in database configuration, management, data migration and disaster recovery.
      • Workflow / Process Management: highly proficient defining process and procedures to improve efficiency and lower risk of managing admin tasks.
      • Support: provides long-term stability of delivered systems with efficient operations management and administration after implementation.
    • Bradford


      Bradford functions as an outsourced department head, contributing (long-term) top-level expertise supporting the web-based channel of business for organizations that don’t have the dedicated resources to operate internally.

      • Lead Developer
        Manages communication between business users and IT resources through the process of strategic planning and execution of development plan with proven ability to meet stakeholders expectations of application capabilities, time to market and budget.
      • Product Management
        Provides application support demonstrating very thorough knowledge of the system to identify realistic solutions developing new features and functionality for achieving business goals with cross-departmental resources.
      • Operations Management
        Manages all e-commerce operations; host servers, software upgrades and provide full content management and administrative support.
      (?)* Bradford’s resume is actually a google doc which is being displayed on the website through a real-time feed from google drive (editing the doc on google drive automatically updates the website…)

      [ #_doc ⬈ ]

    • Web Development

      Web Development

      A strong creative background in fine art and commercial design paired with hands-on LAMP engineering experience gives Bradford the tools to facilitate:

      • Rapid deployment of websites utilizing standardized program frameworks for maximum reliability and support.
      • Full-Stack Application Development from standalone software packages [#magento] [#wordpress]
      • SaaS expertise (software as a service) – configuring import/export data services and customizing subscription based application templates and modules [#shopify] [#bigcommerce] [#vin65]
      • Managed Hosting on cloud based servers [#AWS] [#digitalocean] or popular shared virtual host providers [#godaddy] [#hostgator]
      • eCommerce


        Creating and running online storefronts with:

        • catalog sites [#magento] [#shopify] ( [#websphere] [#yahoo_store] [#oscommerce] [#minivend] [#miva_merchant] )
        • content sites [#wordpress] [#bootstrap] ( [#joomla] [#drupal] ) incorporating [#paypal] [#authorize_net] [#square]
        • manufacturers (*supporting both wholesale distributor and direct to consumer sales channels.)

        Specializing in data integration to legacy POS systems and other 3rd party services.

      • Content Management

        Content Management

        • Bradford utilizes a strategy to create a single source of maintenance for all content.
          • with real-time interface to display on website.
          • and export to _docs for print or high-res pdf downloads.
        • Creating tools to make a more manageable workflow…

        Integration #Google:

  • Services


    • Development


      • Consultation: advise on application capabilities and help define priorities based on features and functionality desired within time and budget guidelines.
      • Strategy: gather requirements and define scope of work to communicate expectations of finished website.
      • Creative: provide design solutions to develop user interface.
      • Development: apply creative and customize application to fulfill requirements and satisfy e-commerce objectives.
      • Implementation: install and configure application and database on web server.
      • Documentation: deliver archive of source files and database with instructions and hosting requirements to perform a new installation.
      • Maintenance: perform application upgrades and create full filesystem and database backups of live website.
    • Support


      After the development and implementation of your website, Bradford has full working knowledge of the application and of the decisions made that went into creating that website.

      Bradford offers continued support in the role of a product manager, assuming ownership of all aspects of the application environment from hosting to administrative support to developing new features and functionality for strategic product growth.

  • Portfolio


    • Case Studies

      Case Studies

      Cincinnati Preserving Company

      Led website through three full development cycles, launching first eCommerce site for company’s Clearbrook Farms brand, integrating online sales and fulfilment with direct-mail catalog operations; Led application redesign and development using Magento Commerce to match rollout of re-branded product packaging with integration between Facebook and recipe engine to connect with consumers at the product level.

      Covenant Wines

      Created and established eCommerce with integration to third-party CRM and payment systems; created interface for wine club memberships, discounts and account management with order export to 3rd party fulfillment system; built custom admin utilities to simplify management of Magento’s core CMS functionality.

      Hayward Enterprises, Inc

      Created original eCommerce application for The perfect Puree´ of Napa Valley with custom recipe engine and support for sales based on multiple user groups: direct to consumer, wholesale distributor, and the food and beverage trade professional. Built system integration modules for exporting orders from website and Amazon Marketplace based on payment methods–creating functionality to submit purchase orders with export to legacy POS system for established corporate accounts.

      Chelsea Wine Vault

      Developed eCommerce with import/export interface to POS system for loading and updating all product data including inventory management and product attributes for custom search and filtering.


      Created and established eCommerce with launch of document delivery application with multiple access levels for a subscription based product strategy delivering information to customers both on screen and in downloadable document form. Built Single-Sign-On application for system integration with 3rd party training materials service.

    • Apps, Themes & Projects