Led website through three full development cycles, launching first eCommerce site for company’s Clearbrook Farms brand, integrating online sales and fulfilment with direct-mail catalog operations; Led application redesign and development using Magento Commerce to match rollout of re-branded product packaging with integration between Facebook and recipe engine to connect with consumers at the product level.
Built website with interface to generate product database from external spreadsheet for real time delivery of all product pages and dynamic pdf generation of downloadable technical datasheets.
Created and established eCommerce with integration to third-party CRM and payment systems; created interface for wine club memberships, discounts and account management with order export to 3rd party fulfillment system; built custom admin utilities to simplify management of Magento’s core CMS functionality.
Hayward Enterprises, Inc
Created original eCommerce application for The perfect Puree´ of Napa Valley with custom recipe engine and support for sales based on multiple user groups: direct to consumer, wholesale distributor, and the food and beverage trade professional. Built system integration modules for exporting orders from website and Amazon Marketplace based on payment methods–creating functionality to submit purchase orders with export to legacy POS system for established corporate accounts.
Chelsea Wine Vault
Developed eCommerce with import/export interface to POS system for loading and updating all product data including inventory management and product attributes for custom search and filtering.
Created and established eCommerce with launch of document delivery application with multiple access levels for a subscription based product strategy delivering information to customers both on screen and in downloadable document form. Built Single-Sign-On application for system integration with 3rd party training materials service.